Check out some of the best uses of content marketing out there, and steal their secrets for yourself!
You have your print magazine. You are ready to distribute it to your employees or customers. But what if they prefer to read the magazine online? Will you need to invest more in an online version?
If you’ve been doing content marketing, you'll probably want to clearly identify and evaluate its effects. If you do, this blog post is a must-read. Follow these 5 essential steps for a successful and efficient content audit.
The two leading marketing trends? Big data and content marketing. Combine the two and you’ll have laid the groundwork for a strong strategy.
Cypres won a Pearl Award for the self-promotion campaign ‘Content marketing under the spotlight’, on its renewed offering for clients and prospects. A unique card game was developed to highlight how Cypres has evolved from a print-oriented to an omni-channel-content bureau.
‘The shorter the better’ would seem to be the ground rule for subject lines. So does this mean there’s a link between the number of characters in the subject line and the open rate in email marketing? Several studies cast doubt on this theory.