5 examples of amazing content marketing – and what makes them so great

Check out some of the best uses of content marketing out there, and steal their secrets for yourself!

Where can you find the best PDF browser for your magazine?

You have your print magazine. You are ready to distribute it to your employees or customers. But what if they prefer to read the magazine online? Will you need to invest more in an online version?


Evaluate your content in 5 steps

If you’ve been doing content marketing, you'll probably want to clearly identify and evaluate its effects. If you do, this blog post is a must-read. Follow these 5 essential steps for a successful and efficient content audit.


4 ways to generate leads and qualify them through content

Content marketing is one of the most popular ways of generating leads. A staggering 91% of B2B marketers use content to collect details of potential customers. How do you collect leads? And how do you qualify them?


How big data can improve your content strategy

The two leading marketing trends? Big data and content marketing. Combine the two and you’ll have laid the groundwork for a strong strategy.


Cypres pockets gold at the Pearl Awards in New York

Cypres won a Pearl Award for the self-promotion campaign ‘Content marketing under the spotlight’, on its renewed offering for clients and prospects. A unique card game was developed to highlight how Cypres has evolved from a print-oriented to an omni-channel-content bureau.


There is no such thing as the ideal length for an email subject line

‘The shorter the better’ would seem to be the ground rule for subject lines. So does this mean there’s a link between the number of characters in the subject line and the open rate in email marketing? Several studies cast doubt on this theory.