Check out some of the best uses of content marketing out there, and steal their secrets for yourself!
You have your print magazine. You are ready to distribute it to your employees or customers. But what if they prefer to read the magazine online? Will you need to invest more in an online version?
The two leading marketing trends? Big data and content marketing. Combine the two and you’ll have laid the groundwork for a strong strategy.
‘The shorter the better’ would seem to be the ground rule for subject lines. So does this mean there’s a link between the number of characters in the subject line and the open rate in email marketing? Several studies cast doubt on this theory.
Today, content and content marketing are hot topics in the world of communication, but Belgian content agency Cypres has been operating in this field for over 30 years. It has experience working with major national and international brands including a.o. bpost, Brussels Airport, Beaulieu, DEME, Lidl, Thalys, Electrabel and Mobistar.