Content strategy

Evaluate your content in 5 steps

If you’ve been doing content marketing, you'll probably want to clearly identify and evaluate its effects. If you do, this blog post is a must-read. Follow these 5 essential steps for a successful and efficient content audit.

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How big data can improve your content strategy

The two leading marketing trends? Big data and content marketing. Combine the two and you’ll have laid the groundwork for a strong strategy.

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How and why personas lead to superior content

Where do the people from your target group live? What are their ambitions? What do they like? What is their opinion on certain issues?

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Guide to content audits

Are you thinking about subjecting your content to a thorough analysis? The Content Room put together a guide that explains how to bring your content audit to a successful conclusion.

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Become a trusted authority, not a thought leader

Thought leadership is a familiar concept in content marketing. Companies want to use content to build thought leadership as a strong foundation for their relationship with the public at large. In my opinion this is not necessarily a good idea. Instead of thought leadership I usually advocate aspiring after trusted authority because it is a much more client-oriented approach.

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4 types of content audits – which one suits you best?

A content audit sounds like a clever plan, but how does it work? We’ll briefly discuss the purpose of a content audit and then look at 4 audit types to give you an idea of where to start.

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