Cypres won a Pearl Award for the self-promotion campaign ‘Content marketing under the spotlight’, on its renewed offering for clients and prospects. A unique card game was developed to highlight how Cypres has evolved from a print-oriented to an omni-channel-content bureau.
Cypres is a member of Custo, the Belgian association for custom content and content marketing agencies. This year CUSTO moved from ThePress to the ACC, the association of Belgian communication agencies. CUSTO´s blog Content Talk discussed this with Johan Vandepoel, CEO of ACC, and Pieter Vereertbrugghen, CUSTO president and managing partner of Cypres.