Two years after the launch of the Macintosh, Apple Computer asked us to create a magazine for customers. Following an analysis of the target group we developed Open Apple, a popular magazine that ran for 21 editions.
Apple Computer Europe wanted to publish a brochure to convince IT managers of the usefulness and power of the Macintosh in a professional environment. Cypres established a team specializing in IT to create a powerful technological brochure, translating this success into several languages. Cypres also provided project management for Apple departments in various countries.