Caractère – an efficient content management system

Caractère offers upscale holidays and destinations. Its travel agencies and website focus on customers (especially families) seeking unforgettable experiences.

We first met Caractère at a time when their catalogue was a real source of worry. Composition and production were laborious and working manually via spreadsheets made it a Hurculean task to meet publishing and client deadlines. Caractère also needed a website worthy of its name. But how to convert a huge spreadsheet into a well-constructed site?

Cypres reviewed the entire process. As always, we started by listening to the different parties involved and conducted a thorough analysis of requirements. We formulated a plan to automate the printed catalogue and to design a new attractive website.

For Caractère we developed:

• a user-friendly content management that could evolve with the company
• templates ensuring usability and greater consistency
• a website with a look & feel that matches the printed catalogue
• a link between the content management system and the software that calculates prices
• a system that automatically reviews the performance of Caractère hotels

The production speed of the Caractère catalogue has gone up. The content management system now drives the paper catalogue and website almost automatically. So the content only needs to be created once. The process has been optimized from A to Z. To top it off, the website was very well received and Caractère saw its turnover increase.