Guiding tourists to Leuven with targeted content marketing

From inspiration to reservation

Guiding tourists to Leuven with targeted content marketing

Visit Leuven

Leuven is deep in the DNA of Cypres. As a partner of tourism agency Visit Leuven, we are proud that we can put our home city on the map as the ideal destination for a short break. Based on a content-first, data-driven, comprehensive project, we guide the cultural added-value seeker to find out more about the Leuven experience.

Customer journey through Leuven

Exhibitions, walks, brewery visits... As content specialists, we develop a communication strategy that unites activities and specific places of interest into different stories. We inspire visitors, enable them to discover Leuven and the surrounding area, and ultimately convince them to come and stay in the city. The ‘small town, big city’ concept is the underlying theme throughout the content plan.

Get on the right track when you visit Leuven

To translate the strategy into definitive content items, we work with various parties including staff at Visit Leuven, content creators from Cypres and several other external parties. Visit Leuven relies on our content governance expertise to ensure this co-creation process stays on the right track.At the request of Visit Leuven, we review the content creation process through a sustainable filter. We assess existing content, optimise it where necessary and fill the gaps with a considered content plan. Evergreen information is supplemented with ad-hoc stories, whereby text and images, the website and social media are merged to create a unified whole.

Data as guide

To fully exploit social media, the content campaign for Visit Leuven is supported by We Are Digital which, along with Cypres, is part of the Propaganda Group. These digital marketing experts look at the figures to see what works and what could be improved and provide support where necessary. As such, we guarantee that Visit Leuven achieves the optimum balance between reach and budget.

You have reached your destination

The outcome of the collaboration between Visit Leuven, Cypres and We Are Digital is a navigation system that leads tourists into the beating heart of our city.