Entrepreneurs making a podcast for entrepreneurs
Podcasts for and by entrepreneurs
Orange
Orange Belgium has a heart for entrepreneurs, but how were we able to show that at a time when physical events were not possible? Cypres worked with Orange to make a podcast series full of inspiring stories, strategies and tips from successful entrepreneurs.
Trends Gazelles
Orange Belgium has been a proud partner of Trends Gazelles for several years. Trends Gazelles is an annual awards initiative from the editors of Trends Magazine to celebrate the strongest growth companies in Belgium. The winners of the 2021 edition know better than anyone how a company can grow in difficult economic times, so we invited them to sit down in front of our microphones and tell their stories. We tried to unlock their secrets to success with the help of a journalist moderator.
A set format
We published one podcast in French and one in Dutch every week for five weeks. The central question of each podcast was: “How did your company manage to grow in times of economic crisis?”. Within that central question, we zoomed in on several themes: from innovation, business models and teamwork to the importance of technology, telecom and data and healthy cash flows and sales. The winners sat down together grouped by province to bring them into dialogue with each other.
Visibility
We have used various channels to ensure the podcasts’ visibility. We created a landing page, mailshots and blogs, and we set up a social media campaign.
